Twitter began as a text-messaging-based online bulletin board in 2006. There are now more than 300 million people on Twitter, and they send out 500 million tweets every day.
Marketers, on the other hand, have been sluggish to embrace Twitter. According to recent studies, just 65 percent of businesses use the platform for advertising, giving you plenty of time to get ahead of the competition before they arrive and set up shop.
If you still need more convincing, consider these seven advantages of using Twitter for marketing.
1.. Tags encourage engagements
On Twitter, the @ symbol has a lot of potential. It’s the key to sending a notification to other users, and it almost guarantees that your tweet, or the tweet you want the @ receiver to view, will be seen. It’s also simple to provide credit to a quote or article you post on social media.
Twitter has expanded its content discovery capabilities, so users may now see tweets from people they don’t even follow. This is more likely when numerous individuals in a network, such as a tweet, are involved.
The algorithm then assumes you’d like to view stuff that’s comparable to what you currently have in your network. This function allows your tweets with high engagement to be seen by new people, improving reach and engagement.
2.. Direct messaging creates genuine connections
Twitter, like its primary competitors, features a direct messaging feature that allows two users to communicate privately. The key distinction is that before they can contact each other, the two accounts must mutually follow each other (unless one user’s inbox is set to “open”).
This may appear to be a barrier for marketers looking to interact with industry leaders or other key players, but saving direct messaging for mutual guarantees that your conversations are worthwhile, engaging, tailored, and honest.
3.. Posting multiple times per day is expected, not annoying
Twitter is the only social network where marketers are advised to post up to 15 times a day, according to data compiled from multiple studies. Twitter, unlike its primary competitors Facebook and Instagram, is still quite chronological. Because tweets have such a limited lifespan in the stream of posts, they must be updated on a regular basis to be relevant.
Marketers should take advantage of this chance to include a diverse mix of material that both entertains and educates their Twitter followers while also keeping them engaged. Text, photos, video, live streaming, and polls are all available on the site, and they may all be used to spark discourse in different ways.
4.. Influencers can boost your campaigns
The influencer, a modern-day social media celebrity, has undeniable power in 2019. Marketers have discovered that influencer initiatives generate a $7.65 return on investment for every $1 spent.
Instagram, on the other hand, is saturated with people pushing brands, making influencer efforts on other social media platforms that are much more new.
Twitter, in particular, has enormous marketing possibilities. This is because when customers see tweets from both companies and influencers, their buy intent increases by twofold.
In addition, 49% of Twitter users said they rely on influencer recommendations, and 40% said they’ve purchased a purchase entirely based on a tweet from an influencer. The data don’t lie, and they reveal a marketing opportunity that can’t be found anywhere else.
5.. Twitter best showcases your brand voice
With a more regular posting schedule, a brand can create its voice and public identity on Twitter. Depending on the industry, tweets could be authoritative or sassy.
From Wendy’s and Wingstop’s rap fight to Taco Bell’s clapbacks, fast food corporations have transformed branding with Twitter in a particularly significant (and humorous) way. MoonPie, a long-forgotten brand, has been resurrected thanks to Twitter; it now has a solid following of 279,000 people who look forward to its self-deprecating humor on a regular basis.
Prospective customers that use Twitter to examine how you connect with your followers can access your consistent brand voice. Because of Twitter’s open style, users have had to deal with the aftermath when old, harmful messages reemerge at inappropriate moments.
6.. Your profile will drive traffic to your site
The new homepage is social media profiles. As previously stated, Twitter is an excellent platform for developing and promoting a brand’s voice; hence, users will regularly visit a brand’s Twitter page in order to learn more about it.
The fact that 47 percent of people who go to a Twitter profile also go to the profile’s website means that a lot of people will look into the profile even more.
Marketers should remember that brand voice should be consistent and fluid across all media, thus a lighthearted Twitter account shouldn’t lead to a somber landing page. Consumers will become confused and exit the page without converting if this is not done.
7.. Advertising spend is low & effective
Twitter advertising can be as low as one dollar per day, but it’s true power is optimization. Twitter Ads guides marketers of all expertise levels through the campaign creation process by selecting the criteria that will have the most impact.
If the option is selected, the technology will then pace expenditures based on results, ensuring that marketers do not overspend.
You can also experiment with A/B testing, different campaign kinds, and other variables as you acquire experience. It’s adaptable and really simple to use. What’s the best part?
When compared to other media platforms, independent research demonstrates that Twitter marketing efforts can give a 40% higher return on investment.
What are you waiting for?
Twitter is a one-of-a-kind marketing platform with a lot of potential for businesses searching for a new approach to reach out to potential clients. It hasn’t yet attracted a large number of business accounts, and it has kept the authenticity that other social media platforms have lost, resulting in a loyal following of users who are sick of Instagram’s meticulous curation and Facebook’s fake news.
To adapt to the ever-changing landscape of digital advertising, marketers must always have new tricks under their sleeves. If they want to make an impression, they should use Twitter. It’s possibly one of the purest platforms left, and incoming businesses have a lot of options.