If you have many Twitter followers but struggle to monetize them, it means that you are doing something wrong or that your demographic is wrong.
Some of the best marketers have no problems with turning Twitter into a money-making machine. Let’s take a look at how you can make money on the platform by having enough followers.
Link Followers to Your Website And Monetize Your Twitter Followers
Redirecting followers to a third-party source is one of the best ways to make money on Twitter. Unfortunately, the nature of the platform makes it rather difficult to monetize followers directly on Twitter.
For example, if you have an eCommerce store, you can post links and redirect followers to the store with the hopes that they will spend their money.
Those that have a custom merchandise store and sell sublimation socks, custom hoodies, t-shirts, stickers, and other products could use Twitter to organize a giveaway contest and hook people to check the goods available on your store that way.
In case you have a blog rather than an eCommerce store, you can still post links to your blog’s articles since Twitter traffic could still prove valuable to the overall blog success.
Give Shoutouts To Gain Monetization
Many Twitter followers would indicate that you can be considered an influencer. Making money as an influencer should not be too difficult. Even micro influencers who have between 5 to 100 thousand followers monetize their social media profiles by giving shoutouts to various businesses or individuals.
Influencer marketing is a cornerstone for many marketing campaigns, and it is no surprise to see businesses doing their best to establish great relationships with influencers. Working long-term means that a business can benefit from exposing itself regularly to an influencer’s audience.
Because people are more likely to trust a word of an influencer they follow rather than a random advertisement from a corporation, even a simple shoutout from an influencer can make a difference.
Of course, a lot comes down to how many followers you have and how relevant this demographic would be for different businesses. Nevertheless, there should still be a way to promote other goods and services to your audience on Twitter. And if you promote it, you can expect to receive payment from the businesses that hire you as an influencer.
Promote Affiliate Products
Affiliate marketing is a tricky method given how much competition there is and how many people would be reluctant to click affiliate links.
On the other hand, if you find the right affiliate product or service that would make sense to promote to your audience, do not hesitate and go for it.
For instance, if you run a Twitter account about dogs or cats, you could promote various pet accessories or food via affiliate marketing.
The goal of affiliate marketing is to get people to click on your affiliate link. When they get redirected to a landing page and purchase a product or service you promote, you receive a commission for each successful sale.
Try Different CTAs
It is worth mentioning that Twitter can be used not just for affiliate marketing where your aim is to sell goods or services. Some call-to-action instances include downloading or installing software, or watching videos, to name a few examples.
Again, redirecting Twitter followers is difficult. You should not expect to see great results if the audience is not too interested in the links you post, but it is still worth giving these ideas a try and seeing whether they are worth your efforts or not.
Sell Online Courses
Online courses could be a good idea, especially if you have a Twitter account in which you share daily tips or other types of educational content.
Followers who are interested in learning more about topics you already share with them will likely want to check the online courses that you create.
You can pick a topic and compile information from multiple sources to create educational videos and publish them on Skillshare, Udemy, or another educational platform. Then, share these courses with your Twitter followers.
Write Effective Copies
Since Twitter has a character limit, marketers do not have as much room to work with. It means that a marketing copy has to be effective.
Given how difficult copywriting is, it is no surprise to see bands hire Twitter gurus who can write converting copies.
If you have a lot of experience with Twitter and know how to make the most out of 280 available characters on Twitter, then look for opportunities to work for brands that need a Twitter copywriter.
All in all, monetizing Twitter followers is quite difficult given the platform’s demographics and nature. Nevertheless, it does not mean that you should give up on the idea of making money on Twitter. Since this social media platform still has many users, one can find a way to profit, and the ideas in this article should push interested people in the right direction.